Ryn Weaver’s “OctaHate” was posted last Tuesday on SoundCloud by the previously unknown singer Weaver. The song is a sparkling collaboration created by Passion Pit’s Michael Angelakos, Charli XCX, Norwegian DJ Cashmere Cat and super-producer Benny Blanco (who’s penned hits for Kesha, Britney Spears and Wiz Khalifa).
In its first 24 hours, the song racked up more than 100,000 plays with help from tweets by Passion Pit (their last three are about the song), Charli XCX, Jessie Ware and Hayley Williams. It immediately debuted on Billboard’s Emerging Artists (currently No. 5) and Trending Charts. And it’s surpassed 600,000 plays now.